This is the experiment done by Mr. Tom Dickson to show the strength of the blender produced by his company- Blendtec. Through the experiment, they are aimed to increase the brand awareness of the products.




Although it seems very crazy, foolish and the production of the video was plain, it creates a great response in the public because it attracted 6 million views on YouTube within a week and the online sales of Blendtec grew by 500% since the launch of video series. Also, there was a time when search term for 'iPhone' will put video of Tom Dickson blending the product before the Apple website! The success factor of this viral marketing camping is that they choose the hot-item-iPhone3G as the key role of their experiment so that it can associate the popularity of iPhone3G to their blender.

Till now Mr. Dickson has blended iPhone, iPod, glow sticks, marbles, a golf club and a Halo3 computer games. If you have interests to such experiments performed by Mr. Dickson, please visit http://willitblend.com/ for more information. Finally, don’t neglect the power of viral marketing.