The pioneer of Viral Marketing-Michael Jackson

Before “viral marketing” was even a term in our social media vocabulary. Michael Jackson was definitely the first artist to produce music video that was able to come across the world like the buzz since 1982 by his single--Thriller. This song disseminate over the world virally as most of the audiences were attracted by his unique dancing style in such music video.

In addition, the most representative production by Michael Jackson is in 1985--We Are the World. It is a meaningful charitable single written by Michael Jackson and Lionel Richie and recorded by a group of popular musicians in USA. The principle of this single is to encourage the world to concern about AIDS patients. Once this single released, it is widely spread out in USA and it helped to rise over $63 million to fight AIDS globally. Such great responses were mainly induced by the meaningful lyrics, memorable melody of the songs and the influence of the famous singers. This song can be penetrated the whole society effectively instead of advertising solely.

We Are the World



Upon today, We Are the World still very popular always re-recorded with different languages and singers. Recently, we can often hear this song from many charitable event regarding tsunami in Thailand and 5．12 Sichuan Earthquake.

This is the experiment done by Mr. Tom Dickson to show the strength of the blender produced by his company- Blendtec. Through the experiment, they are aimed to increase the brand awareness of the products.




Although it seems very crazy, foolish and the production of the video was plain, it creates a great response in the public because it attracted 6 million views on YouTube within a week and the online sales of Blendtec grew by 500% since the launch of video series. Also, there was a time when search term for 'iPhone' will put video of Tom Dickson blending the product before the Apple website! The success factor of this viral marketing camping is that they choose the hot-item-iPhone3G as the key role of their experiment so that it can associate the popularity of iPhone3G to their blender.

Till now Mr. Dickson has blended iPhone, iPod, glow sticks, marbles, a golf club and a Halo3 computer games. If you have interests to such experiments performed by Mr. Dickson, please visit http://willitblend.com/ for more information. Finally, don’t neglect the power of viral marketing.